What is a vendor advocate?

A vendor advocate is an independent property professional who represents the seller throughout the sales process. They help select the right real estate agent, review marketing strategies, oversee negotiations and assist in achieving the best possible sale outcome.

Does a vendor advocate help choose the best real estate agent?

Yes. A vendor advocate compares local agents, reviews commission structures, marketing proposals and sales performance to help property owners select the most suitable agent for their property.

Can a vendor advocate help maximise my sale price?

A vendor advocate provides independent advice on pricing strategy, agent performance, marketing campaigns and negotiations to help property owners achieve the best possible sale result.

Do you service Mount Eliza and the Mornington Peninsula?

Yes. Real Estate Help assists property owners throughout Melbourne, Mount Eliza, Mornington, Frankston, Mount Martha and surrounding Mornington Peninsula suburbs.

● Independent Vendor & Buyer Advocacy · Victoria

Protecting Your Biggest Asset

Starts With The Right Advice

Independent advice for property sellers and buyers.
Expert guidance. Better decisions. Stronger outcomes.

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Independent Advice

Smarter Strategy

Stronger Results

There is an enormous difference between a good real estate operator and a poor one.

Choosing the wrong agent to sell your most valuable asset can be costly, yet without hours of research it’s all too easy to make this mistake.

 Too often, vendors are misinformed, pressured, or given misleading advice, leading to properties being undersold —or worse, no sale at all.  

Every agent and agency has their own strengths, weaknesses, and approach. With over 35+ years of proven sales experience across Victoria, Realestate Help has developed a rigorous screening process to match you with the right agent and agency to handle your sale. All at no extra cost to you.  

We work together, guiding and advising at every stage of your campaign. This ensures you make informed decisions in order to achieve the best possible outcome.  

Expert guidance. Maximum results. Complete control—without the guesswork.

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Information is free. 
We sell outcomes.

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Save Money

Understand true market value before you negotiate, not after you've signed.

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Avoid agent pressure

Agents represent the vendor. We represent you. It's that simple.

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Independent Guidance

Expert advice to help you make smarter property decisions.

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Fixed pricing

Know exactly what you'll pay before you start. No surprises.

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Due diligence

Contract review, building and pest inspection checks, title searches — all co-ordinated for you.

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Fast decisions

In a hot market, hesitation costs. We help you move with confidence, not fear.

Alyce Clarke
Founder & Director of Realestate Help

With a genuine passion for the property industry dating back to 2009, Alyce brings a wealth of knowledge, experience, and dedication to every client she works with. Known for her honest, hardworking, and approachable nature, Alyce has built a strong reputation for providing trusted, unbiased advice while guiding clients confidently through the buying and selling process.

Buying and selling property can often feel overwhelming, confusing, and at times intimidating, which is exactly why Alyce created Realestate Help. Her vision was to build a business where the process feels clear, supportive, and far less stressful, allowing clients to move forward with confidence and peace of mind.

As both a mum and business owner, Alyce understands the importance of trust, communication, and consistency — values that are at the heart of every client relationship and every property journey.

At Realestate Help, you’re never treated as just another client. You are a person with a unique story. Alyce takes the time to listen, understand your goals, and guide you in a way that genuinely suits your life and circumstances. Whether you’re buying your first home, growing your investment portfolio, or selling the family home, Alyce will support and guide you every step of the way.

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HOW IT WORKS

Three steps to a better outcome

Trusted advice. Clear communication. Genuine support.

Book a free 30-min consultation

Tell us about your property goals, your timeframe, and any challenges you're facing. We'll explain how we can help.
No obligation.

Get your personalised property plan

Buyer Advocacy - We research the market, analyse your shortlist, review contracts, and give you a clear picture of what each property is actually worth and what risks to watch for.

Vendor Advocacy - We'll create a tailored strategy based on your goals, timeline, and circumstances including agent selection, interview guidance, review and comparison of sales proposals, negotiation of commission and marketing costs, and ongoing oversight to keep your campaign on track

Negotiate and purchase/sell with confidence

Walk into every negotiation knowing your number, your leverage, and your exit points. We stay with you until the keys are in your hand.

FREE DOWNLOAD

The 7 Costly Mistakes Victorian Vendors Make

(And How to Avoid Them)

A free, practical guide written from 35+ years of real transactions. Download it and go into your sale fully prepared.

✓ How to spot an agent who is overquoting to win your listing
✓ The 3 questions you MUST ask before signing any agency agreement
✓ Why method of sale matters more than most agents will tell you
✓ How to evaluate comparable sales so no one can mislead you
✓ Red flags in contracts that cost vendors thousands
✓ When to walk away — and how to do it

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Enter your details and we'll email it straight to you. No spam, no obligation.

Your privacy is respected. We will only send you genuinely helpful property content.

Book a consultation

30 minutes. 
Zero commitment. 
Real answers.

Tell us about your situation, goals and timeline. We'll come prepared with personalised advice and a clear plan forward tailored to your needs, not a sales pitch.

Honest assessment of your current position
Specific advice for your property type and budget
Clear outline of what our service includes
No pressure, no obligation — just honest advice to help you make the right decision for your situation

Get Your Free Property Consultation

Tell us about your property — we'll be in touch within 24 hours.

First Name*

Last Name*

Mobile Number*

Email Address*

I need help with…*

✓ 100% Free ✓ No obligation ✓ Responds within 24hrs

Recent Results

Explore the diverse range of properties we've helped buy and sell, reflecting our experience in navigating an ever-changing real estate market.

SOLD

335 Evans Road, Cockatoo

19 September 2026

SOLD

8 Amira Road, Greenvale

30 September 2026

SOLD

309 Charlemont Road, Armstrong Creek

23 July 2026

PURCHASED

16 Bundara Crescent, Mount Eliza

6 August 2026

PURCHASED

Lot 4/400 Robinsons Road, Langwarrin South

17 July 2026

SOLD

21 Jarman Drive, Langwarrin

29 July 2026

PURCHASED

7 The Green, Somerville

29 July 2025

PURCHASED

73-75 The Ridge, Mount Eliza

5 July 2026

What our clients are saying:

      EXCELLENT  
   Based on 177 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Mick Dolphin 
 
 
 
 Trustindex verifies that the original source of the review is Google. Had a great experience liaising with Alyce to help sell a home in our local area.  Very professional and diligent with working together with myself and the vendor to get a great result. :-)
  
 
      Posted on Google  
   
   Jane Baker 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are so grateful for the incredible support and guidance Alyce provided throughout the sale of our home. From our very first conversation, we felt we were in capable hands and knew we had someone genuinely looking out for our best interests.
From the very beginning, Alyce gave us confidence in every decision, offering honest advice, clear communication, and a wealth of market knowledge. We always felt informed, supported, and confident throughout the entire process.
Alyce was professional, approachable, and genuinely committed to achieving the best possible outcome for us. Her guidance made what could have been a stressful experience feel much easier and more manageable.
We would highly recommend Alyce’s services to anyone looking to sell their home. We are so grateful for her help and couldn’t be happier with the wonderful outcome!
  
 
      Posted on Google  
   
   Janet Hawkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. As an agent you want to work with someone who is easily contactable and great to communicate with. Also someone that ‘gets it done’ Alyce is all that and more. Highly recommend her services to HELP you navigate getting ready for sale.
  
 
      Posted on Google  
   
   Teegan Edwards 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alyce was so easy to work alongside, her communication, professionalism and patience allowed us to work together effectively and achieve a great result for the vendor. Hassle free with everything from start to finish handled.
  
 
      Posted on Google  
   
   Griffyn Robbins 
 
 
 
 Trustindex verifies that the original source of the review is Google. We used Alyce from Realestate help when we had a very specific Style, Budget and Location. Through months of looking it became almost too much for us and that’s when we found Alyce. Had it of not been for her we wouldn’t have found our dream property. Her positive attitude and effort along with countless amounts of hours on the phone and through email, nothing was to much.

We can’t recommend Alyce enough. Anybody who is stressed about buying and or selling i would highly suggest giving her a call. Thanks so much Alyce. We couldn’t be happier.
  
 
      Posted on Google  
   
   Kylie Burton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Realestate help was recommended to me by a friend and I am now recommending Realestate help to everyone. I was lucky enough to have Alyce at the helm of what to me, was a daunting project. Alyce took hold of this campaign and went above and beyond all expectations. Her customer service skills are amazing and she handled everything with style. No hurdle was too big or too small. Alyce knew what needed to be done continually pushed forward with a smile. Her organisation skills were amazing and the quality of the team she put together was outstanding. She was patient, reliable and had a brilliant eye for detail. Alyce personalised this sale to suit what I needed during a stressful time and did an absolute fabulous job. She was enthusiastic and knowledgeable during the entire process. Alyce had our interests at heart from the moment she came onboard. I cannot recommend this company or Alyce highly enough.
  
 
      Posted on Google  
   
   Ash Marton 
 
 
 
 Trustindex verifies that the original source of the review is Google. Always a pleasure working with Alyce!
  
 
      Posted on Google  
   
   David Bradbury 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service going far and wide to help us out, lovely to talk to at nearly anytime, thanks for your help 💖
  
 
      Posted on Google  
   
   Ryan King 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alyce was an absolute pleasure to work with throughout the campaign. From day one, we were able to align our strategies and work collaboratively towards achieving the best possible outcome for our client.

Her communication was outstanding throughout the entire process, ensuring everyone remained informed and on the same page. Alyce is articulate, knowledgeable and highly professional, bringing valuable insight and expertise at every stage of the campaign.

The result was an exceptional sales campaign that generated 12 offers and ultimately saw the property sell well in excess of the advertised price guide. I would highly recommend Alyce to anyone looking for a dedicated and experienced vendor advocate who genuinely adds value and delivers results.
  
 
      Posted on Google  
   
   halle moran 
 
 
 
 Trustindex verifies that the original source of the review is Google. Alyce's knowledge, proactive approach, and genuine commitment to achieving the best possible outcome for her clients are second to none. She consistently fosters a collaborative relationship with real estate agents and all parties involved, making every transaction a positive experience.

It's always a pleasure working with Alyce as both a Vendor Advocate and Buyers Advocate. She truly values transparency, responsiveness, professionalism and her communication throughout the entire process is exceptional.
Thank you again, Alyce. I look forward to working with you again in the future.
  
 
  
  
 
     Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

Vendor Advocacy FAQs

A vendor advocate represents you — the seller — through the entire selling process. We help you choose the right real estate agent, set a clear strategy, and guide you from appraisal through to final negotiations.

You should ideally engage us before you speak to any agents. Starting early means you avoid missteps, set the campaign up properly, and achieve the best possible result.

Our vendor advocacy service is completely free for you as the seller. We simply split the commission with the appointed agent — so you receive expert, independent guidance without paying extra.

Choosing the wrong agent is one of the most expensive mistakes a vendor can make. As independent advocates, we compare agents based on real performance data, strategy, fees, and suitability — not just who pitches you the highest price.

Yes — we stay involved from pre-market all the way to settlement and beyond. We help you interpret buyer feedback, review offers, and navigate key decisions throughout the campaign.

A strong result comes from the right strategy, the right agent, and the right decisions at key moments. We guide you through each stage — agent selection, pricing, campaign management, and negotiations — ensuring every decision is aligned with achieving the best possible outcome.

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